The Gaze

Marjorie Ferguson identified four types of facial expressions -

Chocolate Box

• Half or full smile
• Lips are together or slightly parted
• The teeth are barely visible
• Whole or three quarters of the face towards the camera

Invitational

• Emphasis is put on the eyes
• The mouth is shut with a hint of a smile
• The head is to one side or looking back to the camera

Super-Smiler

• Whole of the face
• Wide open, toothy smile
• The head is thrusted forward or the chin is thrown back
• The hair is often blown by a wind effect

Romantic Or Sexual

• Includes male/female "two-somes"
• A dreamy look
• Heavy lidded
• It is overtly sexual/sensual

Trevor Millum identified five different types of facial expression-

Seductive

• It is similar to cool/level
• The eyes are less wide
• The expression is less reserved but still shows self confidence
• It's milder

Carefree

• It's nymph like
• It is active and healthy
• It's vibrant
• Outdoors
• They are often smiling/grinning

Practical

• A concentrating look
• They are engaged in a business in hand
• The mouth is closed
• The eyes are directed to the object
• There is sometimes a slight frown
• The hair is often tight back or shot style

Comic

• It's deliberately ridiculous
• Exaggerated
• They are acting the fool
• They're pulling faces

Catalogue

• It's a neutral look, like a dummy or artificial
• Usually, the eyes are open and the smile is wide but the features can be in any position
• The looks are empty/vacant and show no signs of personality