The budget for Hot Fuzz was £8,000,000. They wanted to achieve a comedy that would entertain the audience, it helped using quite well known comedic personalities. The editing that they use gives it a sense of non realism which reflects the comedy genre that institutions like Working Title can afford to use. There was a larger bullseye for this film because there was a wider target audience and a bigger budget being used. This meant that they could use established comedic actors such as Simon Pegg, Nick Frost and Jim Broadbent which appeals to the audience. The genre of this film is known as a hybrid genre because it includes comedy, crime, thriller and action which again helps build up a wider audience. Product placement is used where Vodafone is advertised on the phone. This may give them a bigger budget to use as Vodafone would have paid the production company to feature them in the film. The film doesn't represent true British life but it mocks our culture allowing us to laugh and add to the comedy effect. The use of lots of stereotypes, e.g. city life vs country life also adds to the comedic effect.
Hot Fuzz uses the same acotrs, productions team and editors that were used for Shaun Of The Dead which allows us to build up a loyalty base.
The budget for This Is England was £1,500,000. They wanted to achieve a realistic insight into an older society and more of a gritty storyline, affecting the audience. There is a strong political message as it was a time of change in British culture, we are shown this by the images of the Gulf War and Margaret Thatcher at the beginning which helps the audience relate to the film. There is a wider target audience because of Shaun, the likeable main character who we feel sympathy for right from the start because of losing his dad and the fact he gets bullied.
The budget for Dead Man's Shoes was £723,000. They wanted to achieve a well made thriller that would please their audience as it is a popular genre.
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