This advertisement fits in with Laura Mulvey's theory of 'The Male Gaze', as the woman, Megan Fox, is seen as the image with the picture being aimed towards men who are the 'bearer of the look' and could also influence them to buy it for their partners when they see the advert. However, it could also appeal to women who see this advert and they may think that if they buy the underwear then they can look like Megan Fox.
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