New Technologies

How have new technologies allowed film institutions to target audiences?


Production

As new technology progresses, film companies have more ability to create bigger and more creative films. This helps them to appeal to a larger audience and expand their 'bullseye'. Things like HD cameras allow the filming to look better and create more advanced effects that will attract the audiences to go and watch the film.

Marketing

New technology, including social networking sites help the film companies to promote their new films. This means that the more advertising there is, the more people will know about the film and more people will go and see the film. This means that more money will go into the film so they make more money, and it also means that whoever created the film can have a bigger budget because they will have a bigger bullseye.

Distribution
Now that we have modern technology, it allows us to use more of digital distribution. This is cheaper and faster. There is a powerpoint on my blog which shows the advantages and disadvantages of digitial distirbution, and with modern technology it allows us to be able to achieve this because there are more advantages than dis advantages.


Exhibition
Exhibition becomes easier now because we have digital distirbution. It also becomes cheaper because of modern techonology.


How have new technologies affected the position of the consumer?

Now that there is new and more technology it allows the consumer to have more power over the film and whether it does do well. This is because they have the power on whether to go see it or not, because i they don't then the film won't do well.