Promoting Films

Production practices are used to appeal.
Distribution and marketing are used to raise awareness.


There are two types of advertising -
Above the line advertising is something that you can't get away from e.g film trailers
Below the line advertising is where you have to look for it e.g websites

The upcoming film's 2012, A Serious Man and Bunny and the Bull use these strategies to help the advertisement of the film

• Their own website



• Trailers showing parts of the film



• Posters



• Billboards



• Premiere's



• Well known, established actors e.g. John Cusack, Thandie Newton in 2012.



• Blogs



• Social Networking Sites



• Viral Websites

These strategies are used to attract the audiences showing dramatic, exciting or funny parts of the film to make them want to see the rest.

In 1994, Four Weddings and A Funeral used websites, posters and billboards etc. to help the promotion of the film.